During his internship at AKQA Nate had the opportunity to help produce a pair of shoes for Bud Light’s “Up For Whatever” campaign. Nate worked with designers, product designers, and fellow technologists to design and produce these shoes.

Roles & Objectives

Nate was responsible for the electronics, prototypes, and getting the prototypes to fit into various pairs of shoes before the team landed on a final form factor. Once the shoes prototypes were ready, he and his fellow technologists made about a dozen pairs for the shoot.

April 2014

Filed under interaction design, tangible interaction, AKQA, prototyping, production